BBAuthors: Lismont, Jasmien; Advisor: -; Participants: Calster, Tine Van; O ´ skarsdo ´ ttir, Marı ´ a; Broucke, Seppe vanden; Baesens, Bart; Lemahieu, Wilfried; Vanthienen, Jan (2019)
Abstract Generating insights and value from data has become an important asset for organizations. At the same
time, the need for experts in analytics is increasing and the number of analytics applications is growing. Recently, a new trend has emerged, i.e. analytics-as-a-service platforms, that makes it easier to apply analytics both for novice and expert users. In this study, the authors approach these newservices by conducting a full-factorial experiment where both inexperienced and experienced users take on an analytics task with an analytics-as-a-service technology. The research proves that although experts in analytics still significantly outperform
novices, these web-based plat... 
